Video has the potential to transmit large amounts of information
A simple 2-or-3 -second vido image can transmit tons of historical ,emotional ,and academic information simply from the imagery portrayed in the shot.
After you create your own video,you can use it to communicate in ways that other marketing tools don’t.
1.Customers watch more video
YouTube alone has more than 4 billion viewers per day,and it’s thesecond largest search engine,right after Google (which owns YouTube)
78% of people watch at least one video on YouTube every week
55% of people watch YouTube videos everyday
92% of B2B customers watch online video
34% of shoppers are more likely to purchase after viewing an online video ad
48% of consumers say that TRUST online video ads
2.Video is helping your competition
Smart business use video marketing as a tactic to improve consumer engagement by including video in emails which:
Increases open-rates by 5.6%
Increase click-through-rates by 96%
80% increase in conversions when video is added to a landing page
81% of senior marketing executives now use online video content in their marketing programs,up from 70 percent in 2011
More than half executives watch work-related videos on at least weekly 52%
75% of executives watch work-related videos on business-related websites at least weekly
3.Video is easily searchable
of the top 100 search listing on google are video results
videos on social media can affect organic google search results as well as be an entry point to your website.
4.Video is mobile
Online video now accounts for 50% of all mobile traffic and 69% of traffic on certain networks.
More than 85% of marketers have reported that they plan to increase their mobile advertising budgets in the near future.
30-seconds mobile video ads have an 88.3% completion rate.
YouTube and other video hosting sites provide extensive viewer data that can give you deep insight into the behavior of viewers who interact with your videos.
Amazon,Dell,and other online retailers have publicly shared statistics shoeing that a posted video can increase the adds of customer purchasing an item by as much as 35 percent.
Software developers continually find new ways to integrate sites so that video messages can be easily shared an broadcast via social media networking.
Bing,Google,Yahoo,and other internet search sites have made video a key factor in their search formulas.Posting an abundance of video on your website can move you higher in the search rankings.
Videos offer the opportunities to use sight ans sound to connect emotionally with story telling.
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Video entertains and influences viewers by invoking a series of emotions that result from showing images,that connect their hearts and their brains with your product service.
10.Social Media Sharing
More than 500 years worth of YouTube videos are watched daily on Facebook.
More than 700 YouTube videos are shared on twitter every minute.
Video sharing is a huge part of social media,and social media can be used to get your message out there in a fun and share-able way.